Website Analysis

Measuring your website’s effectiveness is essential to keeping your marketing efforts on track. Analysis of your website will show what factors are working for and against your site. Many factors inhibit a search engines ability to crawl, read and determine if your site is relevant to a potential customer's search query. These are often caused by improper design techniques such as bloating HTML text with javascript, formatting code, improper use of Flash, improper keyword placement and server issues. It is only by in-depth analysis that these problems can be identified and corrected. Atlanta Marketing & Design will conduct an in-depth analysis of your website to identify any components keeping your site from reaching top search engine rankings and potential customers.

Competitive Analysis

Atlanta Marketing & Design will also conduct an in-depth analysis of your competitor's websites to determine their rankings, keywords, key phrases, distribution of keywords, meta elements, and link patterns. This analysis will take place at the beginning of any SEO effort. After this initial analysis, we will recommend how your website can meet or exceed your competitor's rankings and meet your marketing goals. Your competitor’s SEO efforts and search engine algorithms are constantly changing. Atlanta Marketing & Design can conduct an ongoing search engine analysis (SEA) to monitor your site’s ranking compared to your competitors and adjust your marketing strategy appropriately. SEA can help you not only to boost sales, but increase your return on investment.

Baseline Statistics

When Atlanta Marketing & Design conducts SEO on existing websites, we gather baseline statistics before we make any SEO additions or changes. We later compare these baseline statistics with later statistics to measure the results of our efforts. Statistics are important to measure where your visitors are coming from (e.g., which search engine, directory, keyword, advertisement) and let you know which of your efforts are paying off.